The Power of Intensive Purple Mask Key Product Benefits: 1. Only use for hair colour correction purposes. 2. Keep out of reach of children. You can also use it before shampooing if you need a little extra detangling or conditioning. Use in combination with Elvive Purple shampoo for maximum results. So I naturally have brown hair but I have a lot of blonde highlights, and I always want to keep them as light as possible and not brassy. It is great. Avoid contact with eyes. The first time I used L'Oreal Paris Elvive Color Vibrancy Anti-Brassiness Purple shampoo and conditioner, the yellow was gone. Highly pigmented formula for strong anti-brassiness correction. In case of contact with eyes rinse immediately and thoroughly. Ultra rich texture for deep nourishment. I now use L'Oreal Paris Elvive Purple Shampoo and alternate L'Oreal conditioners but once a month I use the purple shampoo and conditioner. Once a week, after purple shampoo, apply on damp hair and leave on for 5 minutes before rinsing well. How to use it: Apply the mask after shampooing with the LâOréal Paris EverPure Repair & Defend Shampoo, massage the balm into wet hair from roots to ends, and leave it on for three to five minutes, then rinse. I firstly just wanted to say that this LâOreal Paris Elvive Colour Protect Purple Intensive Mask honestly left my hair feeling the softest it has for a while, it was super nourishing and left it feeling healthy.. For ultra nourishment that is more caring than Elvive Purple Shampoo and Conditioner try our Elvive Purple Mask.