Joe's primary responsibility, in my opinion, was to bring the motel chain up to the standard of a trusted national budget brand—at a minimum, offering clean, safe accommodations. They didn't stay at Motel 6 because they were cheap—they stayed there because they were frugal. The phone rang. So, as extensive motel property and operational changes began in California, we initiated positioning work back home in Dallas. Submissions without photos may not be accepted. Title: Adios Amigo Client: Heineken / Dos Equis Agency: Havas New York, Writers: Eric Bertuccio, Andrew Niemira, Rick Ardito Producers: Jill Meschino, Alex Zubak Creative Directors: Toygar Bazarkaya, Paul Johnson , Keith Scott Engineers: Tom Jucarone, Peter Holcomb Production Company: Sound Lounge Talent: Will Lyman Creative Director – Jim Hord Writer – Jim Lemaitre Account – Chris Budden Account – Wendy Hu Account – Jenny Maughan, Title: Toyota Dealer – Two Client: Chevrolet Agency: Commonwealth//McCann, Writer: Scott Wolf Producer: Mary Ellen Krawczyk Creative Director: Gary Pascoe Engineer: Steve Atwell Production Company: Ron Rose Talent: Potsch Boyd Associate Creative Art Director: Vic Quattrin, Title: Gourmet Meals Client: ProDiet Agency: Ogilvy & Mather Group HK, Writer: Richard Sorensen Producer: Jessie Williams Creative Directors: Reed Collins, Richard Sorensen, Jim Fong Engineer: Ralph van Dijk Production Company: Eardrum, Title: Stereotypical Trump Client: Creatives Against Contradictions Agency: Creatives Against Contradictions, Writer: Macie Soler-Sala Creative Directors: Jon Ruby, Enrique Camacho, Joseph Palasek, Title: Unfairy Tales – Ali Client: UNICEF Agency: 180LA, Writer: Nick Olish Producers: Natasha Wellesley, Jason Lau, Allegra Bartlett @ Therapy Studios Creative Directors: William Gelner, Rafael Rizuto, Eduardo Marques Engineers: Larry Winer @ Therapy Studios, Dillon Cahill @ Therapy Studios Talent: Jim Blair, Title: Elliptical Client: Mattress Firm Agency: Hubbard Broadcasting Inc, Writer: Jubal Flagg Producer: Jubal Flagg Creative Director: Jubal Flagg Engineer: Jubal Flagg Talent: Brooke & Jubal, Title: John Quincy Adams Client: Cyprus Air Fireplaces Agency: iHeartMedia Creative Services Group, Writers: Jill Belloma, jason Phelps Producer: jason Phelps Creative Director: Jill Belloma Talent: Jason Phelps, Title: Baconoke Client: Townsquare Media Live Events – Baconfest Agency: Townsquare Media of El Paso, Writers: Brad Dubow, Duke Keith Producer: Duke Keith Creative Director: Duke Keith Talents: Duke Keith, Patricia Valencia, Scott Lewis, Title: Expensive Client: Covered California Agency: Casanova//McCann, Writer: Fernando Poblete Producer: Caitlyn Thompson Creative Directors: Elias Weinstock, Fernando Poblete, Francisco Rojas Engineers: Gonzalo Ugarteche, Christian Lazslo Production Company: TruLove Talent: Horacio Mancilla, Title: It’s Really Time to letgo Client: letgo Agency: CP+B, Writers: Jeff Siegel, Derrick Yousefi Producers: Ian Kelly, Jennifer Malki Creative Directors: Jeff Siegel, Alvaro Ramos Production Company: CP+B Miami and Outpost Audio Group Account Dir. He's been part of the panel on NPR's “Wait Wait…Don't Tell Me!” and has been the voice of Motel 6 commercials for more than three decades. by Staff. Almost 33 years later, we all know him by name: Tom Bodett. Because thanks in great part to that phone call from my friend Joe nearly 35 years ago, we'll always leave the lights on too. The obscure radio talent had a voice that was immediately likable and distinct, delivering witticisms with commonsensical charm. Winners of the 2017 Radio Mercury Awards were announced Thursday night in New York, and Best of Show went to a familiar and celebrated long-running radio campaign—The Richards Group’s work for Motel 6 featuring the musings of Tom Bodett. We were a good one, to be sure—winning the lion's share of regional awards—but we had yet to make the leap to attracting and winning national accounts. The message hasn’t […] 20. Joe explained his current situation, and it was dire. Het is een van de grootste budgetmotelketens in de Verenigde Staten en Canada.In 2006 had Motel 6 840 motels met in totaal 87.000 kamers. Motel 6 Customer Service Contact Info. As soon as I set down the phone, we began conducting research, studying industry data, and staying at Motel 6's across the country. : Tammy Degrasse-Cabrera Content Mgr: Cristina Flores, Title: Long Story Short – Campaign 1 Client: Quikrete Agency: Fitzgerald+CO, Writers: Matt Shoemake (Coal), Ryan Waite (Independence), Shawn Perritt Producers: Christine Sigety, Dustin Levine Creative Directors: Noel Cottrell, Mitch Bennett, Wes Whitener Engineer: Gopal Swamy Production Company: Acoustech, Title: Tidy Cats Cat Litter Client: The Creative Circus Agency: The Creative Circus, Writer: Kamey Murphy Producer: Kamey Murphy Talents: Jenna Jones , Austin Sprague, Title: GE Podcast Theater presents Client: GE Agency: BBDO New York, Chief Creative Officer: David Lubars (BBDO Worldwide) Greg Hahn (BBDO New York) Executive Creative Director: Michael Aimette Senior Creative Director: Daniel Wright/ Levi Slavin Creative Director: Tim Roan/ Daniel Burke/Josh Parschauer Interactive Art Director: Martin Staaf Senior Designer: Bhanu Arbuaratna Executive Producer: George Sholley Associate Director of Interactive Production: Joe Croson Interactive Producer: Ian Graetzer Account Team: Kathryn Brown/ Lindsey Cash/ Zandy Fretts/ Liz Jacobs Creative Technologist: Filip Williander Communications Planning Director: Yin Chung Production Company Production Company: Panoply Executive Producer: John Dryden Producer: Rachel Wolther Casting: Janet Foster Writer: Mac Rogers Chief Content Officer: Andy Bowers Sound Designer: Steve Bond Media Agency: Giant Spoon Co-Founder: Trevor Guthrie Managing Director: Laura Correnti Associate Director Strategy: Corbin Brown & Erin Hauswirth Strategist: Michael Tonge, How Online Media Can Drive Offline Success, Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast,, {"taxonomy":"","sortby":"","label":"","shouldShow":""}, © 2020 Adweek - All Rights Reserved, 10 Things You Need to Know About Newsmax, the Surging Conservative News Network, 20/20’s Matt Gutman, Dateline’s Josh Mankiewicz Participate In Very Different Sessions at Virtual CrimeCon, Teen Queen: 16-Year-Old Charli D’Amelio Tops 100 Million Followers on TikTok, The One Club Has Created a Program to Help Creatives Future-Proof Their Careers, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Among long-running advertising campaigns, few are as charming as Motel 6’s radio work featuring Tom Bodett as the folksy voice who promises that the motel will “leave the light on for ya.” Joe appreciated the recommendation. Each of the 10 individuals offered a hotel or motel brand, but none mentioned Motel 6. He'd taken on a new role as the CEO of Motel 6, and the company was struggling. Buy credits or subscribe today. The Richards Group recruited participants who claimed they had stayed at a Motel 6 in the past three months. Yet after comparing notes on dingy hallways and coin-operated televisions, we came to a unanimous, albeit reluctant recommendation—one that probably meant we would remain a regional agency for a little longer. Registration is free and only takes a minute. Motel 6 TV Spot, 'Road Trip' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. 413 Followers. The story of The Richards Group's defining work. Pretty standard stuff. Facebook, mobile apps, booking online-- a lot has changed since Motel 6 began 50 years ago. Title: 2017 Motel 6 Radio Campaign Client: Motel 6 Agency: The Richards Group, Writers: Rachel Dawer, Steve Grimes Producers: Katie Snyder, Sheri Cartwright Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett, Title: Millennials Client: Motel 6 Agency: The Richards Group, Writer: Rachel Dawer Producers: Sheri Cartwright, Katie Snyder Creative Director: Chris Smith Engineer: Glenn Ferguson Production Company: Post-Op Talent: Tom Bodett. The Motel 6 campaign has been a fixture of the Radio Mercury Awards for decades, winning Best of Show at the inaugural contest back in 1992 and capturing the top prize many times since, as well. supports HTML5 video. 37. Motel 6 werd in 1962 opgericht in Santa Barbara (Californië), door twee plaatselijke aannemers, William Becker en Paul Greene. For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year. See All. 13. 41. International Housekeepers Week. As they traded stories, their initial embarrassment transformed into pride. ", Someone else in the room, encouraged, offered, "I do the same thing. How to Redeem a Coupon Code at Motel 6. Telephone Number: +1 (800) 899-9841. Thanks :) 8. Motel 6 made ads for the everyman—and updated those ads with the times. I told my friend that to spend money on our services, instead of on the motel chain itself, would be a mistake. The remodel earned Motel 6 Travel & Leisure magazine’s 2010 design award for Best Large Hotel. Listen to that work below. The state-of-the-art facility that houses our agency today not only displays a row of Radio Mercury Awards for Motel 6 in our lobby but also boasts a friendly greeting voiced by Tom Bodett at the end of every elevator ride. Muse is collecting unforgettable stories from the past 60 years of advertising to mark the 60th anniversary of the Clio Awards. Happy New Year! It occurred to us that this was simply a group of people who did not want to be perceived by the others in the room as being cheap or poor. Despite being dramatically outspent, their 40 percent total awareness number outpaces the nearest competitor by 9 percent, and Motel 6 is still regarded as the best value for the money compared with all others in the economy-lodging segment, achieving 30 years of continuous growth. In the meantime, he asked us to get started on an advertising campaign to relaunch Motel 6 once the remodeling project was complete. Motel 6 Radio Commercial - Motel 6 Feet Apart. After all, even if The Richards Group could persuade a guest to give Motel 6 a try, it was doubtful that guest would give it a second chance, given its current state of disrepair. Yeah, that's Bodett’s voice. And when you open your eyes? Please include at least one social/website link containing a recent photo of the actor. Friend. Listen to Motel Radio | SoundCloud is an audio platform that lets you listen to what you love and share the sounds you create.. New Orleans. 19. Former client. Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. I hadn't heard from Joe in months, but his voice immediately brought back all that I had enjoyed about creating advertising for his former company, Lincoln Hotels—a sophisticated brand that perfectly reflected Joe's own sensibilities. Discounts are not valid during special events, may not be valid at certain locations and cannot be used in conjunction with any other discount. And I can save enough money by doing that, I can spend it on a tank of gas. : Claudia Machado Sr. Account Dir. Few know that Motel 6's theme line, "We'll leave the light on for you," was ad-libbed by Tom and David because a radio script was running short. “The Motel 6 radio campaign won Best of Show because it created a fresh, top-of-mind execution to convey Motel 6’s iconic brand. I laughed my butt off when I heard it! 31. Happy New Year! I don’t like some of the stuff Motel 6 has done, but I love these ads. Exhausted, the participants just couldn't seem to find another motel to name. “The best creative storytellers, with the ability to engage consumers and build brands, always shine bright at this event” added Erica Farber, president and CEO of the Radio Advertising Bureau, which hosts the awards, and chair of the Radio Creative Fund. Motel 6 TV Spot, 'Rivalries' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Motel 6 has flourished from near-bankruptcy to a very healthy company in the decades we have worked together. They decided on a $6 room rate per night (equivalent to $51 in 2019), which would cover building costs, land leases, and janitorial supplies; hence the company name "Motel 6". Time for another look at award winning radio commercials — spotlighting the good and the bad. Now, I couldn't have imagined a stranger fit for Joe than this budget motel chain. 19. Nationwide focus groups. Proper Bostonian. The partners developed a plan to build motels with rooms at low cost rates. To continue reading this article you need to be registered with Campaign. Less standard were the series of responses to the seemingly innocuous question, "Where do you stay when you're on the road?" Alles weergeven. Incredible stock. Motel 6 was founded in Santa Barbara, California, in 1962, by two local building contractors: William Becker and Paul Greene. There was our simple answer: We would extol the virtues of frugality. Watch the commercial, share it with friends, then discover more great Motel 6 TV commercials on He's an author, voice actor, and radio host.

motel 6 radio commercial 2019

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